marseille shop case study
Marseille Shop: Scaling an E-commerce Footwear Brand from Launch to High-Volume Sales
How we helped a new footwear startup establish brand authority and build a high-ROI Meta Ads funnel within 90 days.
90 Days
Growth & Scaling Window
Meta Ads
Core Acquisition Channel
High ROAS
Optimized CPA Strategy
The Challenge: Brand Awareness vs. Immediate Profitability
Marseille Shop entered a competitive footwear market with stylish men’s and women’s casual sneakers (priced EGP 500 – 1,500). As a new startup, they faced two big hurdles:
Building market trust and awareness from scratch.Generating steady, profitable orders without overspending on cold customer acquisition.
The Strategy: Data-Driven Funnel & Low-CPA Acquisition
Instead of running single ad-hoc campaigns, we mapped out the complete Customer Journey to maximize Average Order Value (AOV) while keeping CPA at its lowest:
Top of Funnel (TOFU) — Awareness & Broad Reach
Showcasing footwear design, quality, and daily comfort using high-converting visual creative formats to attract cold audiences.
Middle of Funnel (MOFU) — Engagement & Trust
Targeting engaged users with social proof, customer feedback, and price-to-value positioning (EGP 500–1,500 segment).
Bottom of Funnel (BOFU) — Retargeting & Direct Sales
Retargeting dynamic ad visitors and abandoned carts to drive high-intent shoppers directly to checkout.
The Results: Consistent Growth Within 3 Months
Through continuous testing and audience refinement over a 2 to 3-month window, Marseille Shop established a sustainable sales machine with optimized CPA and maximum revenue per ad spend.
Want to Scale Your E-commerce Brand with Lower CPA?
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